The new 5 forces for digital brands & business

David J Carr
Jul 6, 2016 · 2 min read
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5 forces effecting business and brands in a digital world — including Operating Pressures
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The escalating expectation economy — Creativity, Convenience, Connectivity
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Data proliferation and usage challenges — Velocity, Variety, Volume
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Technology trends driving business transformaton — Blockchain, IoT, brand APIs & on-demand, Platforms & Stacks, Machine Learning & intelligence
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Media fragmentation & new technology intersections — agents and access points

Whether you’re a traditional or “born digital/mobile” brand or business these forces are already effecting you. The answer is not a magic bullet “Digital Transformation” or a new silo. It’s business models, people, culture, leadership and change.

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