David DrysdaleWhy Narrative Matters to UX — Moby DictionI took computer science in tenth grade. We were learning Turbo Pascal, or maybe Hypercard. Either way, I wrote a program that had what…11 min read·Sep 26, 2020----
David DrysdaleWhat’s a good sample size for qualitative research?I recently interviewed a group of users to get their perspectives on a feature we were considering building. When I met with the…6 min read·Jul 18, 2020----
David DrysdaleMaintain your digital garden with strategy and governance — Moby DictionA few years ago, my family moved into a house with a beautiful backyard garden. I’m sure every plant, bush, and tree had been lovingly…6 min read·Jun 27, 2020----
David DrysdaleHow to build trust with your digital design strategyMany companies assume a much higher level of trust than users are willing to grant them. The fact is that your users don’t trust you as…6 min read·Apr 10, 2018----
David Drysdale5 tips for building better user personasI think his name was John.6 min read·Mar 11, 2018----
David DrysdaleWhat can baseball teach us about digital strategy?I love baseball. It’s partly because it’s a game with a great narrative structure. The season unfolds in acts. The energy and possibility…4 min read·May 2, 2017----