David DrysdaleWhy Narrative Matters to UX — Moby DictionI took computer science in tenth grade. We were learning Turbo Pascal, or maybe Hypercard. Either way, I wrote a program that had what…Sep 26, 2020Sep 26, 2020
David DrysdaleWhat’s a good sample size for qualitative research?I recently interviewed a group of users to get their perspectives on a feature we were considering building. When I met with the…Jul 18, 2020Jul 18, 2020
David DrysdaleMaintain your digital garden with strategy and governance — Moby DictionA few years ago, my family moved into a house with a beautiful backyard garden. I’m sure every plant, bush, and tree had been lovingly…Jun 27, 2020Jun 27, 2020
David DrysdaleHow to build trust with your digital design strategyMany companies assume a much higher level of trust than users are willing to grant them. The fact is that your users don’t trust you as…Apr 10, 2018Apr 10, 2018
David Drysdale5 tips for building better user personasI think his name was John.Mar 11, 2018Mar 11, 2018
David DrysdaleWhat can baseball teach us about digital strategy?I love baseball. It’s partly because it’s a game with a great narrative structure. The season unfolds in acts. The energy and possibility…May 2, 2017May 2, 2017