When I wrote this piece on Information Jamming, I hadn’t heard of Surkov until 2015 and then I was like, “That’s it! This all makes sense.” Mainly because this marketing technique is drawn from an intersection of government propaganda and storytelling to control or confuse the narrative and keep you searching for more answers. While that’s happening, they have your attention. It’s like any investigation. When you are trying to solve a mystery your attention is focused on the mystery at hand.