Surkov is the creator of a kind of storytelling that moves beyond the public relations of Bernays or the culturally systemic propaganda of Goebbels. So contemporary, it doesn’t even seem to have a name. The closest we’ve found is Geoffrey Colon’s term, information jamming.
Story Can Assert Control Over the Masses
Jeff Gomez

When I wrote this piece on Information Jamming, I hadn’t heard of Surkov until 2015 and then I was like, “That’s it! This all makes sense.” Mainly because this marketing technique is drawn from an intersection of government propaganda and storytelling to control or confuse the narrative and keep you searching for more answers. While that’s happening, they have your attention. It’s like any investigation. When you are trying to solve a mystery your attention is focused on the mystery at hand.

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