For Box I used it as a collaboration tool with internal teams and my clients (I work at an agency).
For Flipboard, I use it to stay updated on industries that I’m interested in or I want to learn about. It’s great to find influencers who have already done all the work in curating content on say “artificial intelligence” and read up on all the latest articles and social content. Also, I mentor a lot of evangelists who want to build their personal brand and authority on a topic. Creating their own Flipboard magazine on a topic of their choice is one way we advise to not only tap into the larger Flipboard community but to also share across other social channels.