With a little luck and a lot of effort, the views expressed here really are my own. Wake up down there!
To me behavioural design is a combination of the design process and behavioural economics. Design is creative, generative, explorative approach to problem solving — it’s the crafty cool kid …
The rule is simple: The moment you have an instinct to act on a goal you must act on in it immediately (or within five seconds) — otherwise your brain will start leaning towards procrastination.