Technology isn’t an industry, it’s a method of transforming the culture and economics of existing systems and institutions. That can be a little bit hard to understand if we only judge tech as a set of consumer products that we purchase. But tech goes a lot deeper than the phones in our hands, and we must understand some fundamental shifts in society if we’re going to make good decisions about the way tech companies shape our lives—and especially if we want to influence the people who actually make technology.
In order to help your cat grow, your feedback must be specific and actionable. By using the situation-behavior-impact (SBI) model, your cat will be able to understand the rationale behind your feedback. An example conversation might go: “Skittles, when I was sleeping and you jumped on the bed and meowed in my face at 4am, it woke me up and that made me feel angry and tired all day. One way you can have more positive impact is to STFU and sleep until at least 8am.”