#1 On Transparency and Blogging

Welcome everybody to our first blog post! Some of you have been receiving updates through our mailing list already; we now decided to make these public. The goal is still to keep you — anybody interested in us — up-to-date in how we progress as a company and explain our decisions, hopefully on at least a weekly basis :)

We decided to do this because we believe in the power of transparency, a principle that we adopted within our team and we want to extend to the public. Buffer has been an inspiration in doing so, with their blog called “Open”. You can read about their initiative here, and hopefully some of you entrepreneurs will join the movement!

Why do this? In short, because it increases efficiency, reduces uncertainty and generates trust; these are just some of the benefits.

Is there any boundary to transparency? It’s up to debate, but we think there is. We won’t be disclosing information about ongoing negotiations or matters that involve third parties, unless they give us their consent. To give you an idea, some of the topics we have lined up for a blog post are:

  • Being in the Entrepreneurial pilot program
  • What is the role of each of us in the company?
  • Tools we use
  • Our partnership with Flic
  • What is our stand on raising money?

If you want to read about our value proposition, visit our website. Until our next post, we’ll leave you with our brand-new explainer video to watch :)


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