…e Third Chimpanze” by Jared Diamond and since he’s my favorite history writer I of course loved it. If you haven’t read Diamond, though, I’d recommend starting with “Guns, Germs & Steel” & then “Collapse” but all three are worth reading.
…ur platform as an actual platform, not a delivery method. Knowing you’re more than just your words. Thinking of your business as a product and storytelling business, not a headline and body-copy business. Thinking of your audience as finite and building a sustainable business model around that audience — that’s going to matter. Thinking about your 10 year plan and not a billion dollar valuation — that’s going to matter.