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Trello could have doubled down on upselling individual consumers to paid plans. They could have focused on building features for SMB customers. Or they could have expanded into the enterprise faster. Any one of these things would have led to a $1B+ valuation. Let’s talk about what Trello could have done with each path, starting with its consumer plan.
In SaaS, you don’t win by getting there first or having the best idea. You win by continually solving the problem better. When you build a feature that’s extremely popular or successful, the competition will steal it.
“Jason Jerald’s The VR Book is probably one of the most comprehensive sources available to understand the past and the future potential of virtual reality. This book provides and in-depth look at the human element of virtual reality and the main principals of creating the best VR experiences rather than just a technical implementation.”
