Getting Feedback You Need to Define/Refine Your Product

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Interviewing customers

Henry Ford almost certainly never said, “If I had asked people what they wanted, they would have said a faster horse.” But the point is correct, nonetheless.

If you ask customers straight out what they want, their answers will be incremental suggestions to improve what they are doing today, at best. For example, if a customer fills out forms during their workday, they might have suggestions to complete forms faster. …


A new AI-based Modeling Tool Offers Hope

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It’s rare that one gets to witness the winds of change. But 2020 has brought about disruptive global events from the COVID-19 pandemic to the Black Lives Matter (BLM) movement, events that are driving real changes… and very abruptly.

Like many concurrent but unrelated news events, these episodes are creating enormous information overload. This pattern repeats itself continuously. While the world is focused on one item, another one comes along and adds the flood of information. …


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You have a great idea for a product, and you may have an initial product specification as well. So far, so good.

But believe it or not, that is the easy part. Why’s that? It’s because your idea will compete for your potential customer’s attention, together with about a million other things. The tough part of your business is convincing folks to try your product and then plunk down cash to buy it.

Why is that? It comes down to simple psychology. Behavioral psychologists have shown that consumers exhibit biases when they make buying decisions. Specifically, people generally overvalue what they already have, while they undervalue alternatives. These collection of consumer biases is what economist John Gourville has called the 9X problem. According to this theory, your product has to be perceived to be at least 9 times better than what your customer already has. And that is just to overcome inertia to consider something new. …


A Key to ‘Go to Market’ Success

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“I really like your product, but I don’t need for it right now. I suggest you talk to Bill in Sales. He might be interested.”

I put down the phone in shock. How could this be? Jill, someone I worked with for years before I launched my startup, validated our product before we began operations. She even spoke to our investors. I remember her saying that we were developing a “must-have” product that she would use every day. Why doesn’t she want it now? What happened?

What happened is you hit a ‘false positive,’ which confuses personal excitement with a real need or desire to buy your product. …


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The Lean Startup methodology can help you get to market faster, but implementing it is not so simple. Here are three startup ‘gotchas’ and what you can do to address them.

Congratulations. You’ve got a concept for a product, and you’ve got a team of developers.

Now the clock is ticking… because you need to get to market and start generating revenue before your funds run out. What’s the best way to do it? The ‘Lean Startup’ approach is your best shot.

The Lean Startup is go-to-market methodology formalized in a book of the same name, by Eric Ries. Often confused with agile development, the lean startup combines some of the principles of agile product development together with lean manufacturing. From agile, it takes the idea of working in small batches to get feedback from users before going too far down the wrong path, and from lean manufacturing it takes the idea of exploiting valuable resources efficiently to minimize waste. The key difference between agile and the lean startup is that agile is designed to prevent building a product that doesn’t work, while the lean startup is intended to avoid building a product that the market doesn’t want to buy. …


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Last week, the European Physics Laboratory, CERN announced they were dropping Facebook Workplace as a teamwork platform. The press release indicated the organization was unable to attain a critical mass of Workplace users. What went wrong?

Ideally, teamwork tools should be conceived to increase interaction between workers. …


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When was the last time you had a clear inbox, free of sales emails? Or scrolled through your social media feed without being served countless ads? In our saturated market, it’s almost impossible to avoid sales messages — so it’s no surprise that people are feeling jaded and overwhelmed with traditional advertising strategies.

As a result, people are becoming increasingly resistant to situations in which they feel like they’re being directly sold to. …


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Are Personal Informatics Tools Effective?

Information overload at work is at crisis levels and it’s getting worse. …


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The firestorm about fake news and the role of social media in determining the outcome of the 2016 election is continuing to make waves. Calls for regulating Facebook and other social media outlets, once relegated to political outliers, are now coming from a broad range of civic advocates, including former Facebook and Google employees and investors.

Such calls led Congress, in October 2017, to initiate an investigation of Facebook’s, Google’s and Twitter’s role in influencing the results of the 2016 presidential election. Having previously dismissed their influence in the election, the social media giants were more forthcoming on Capitol Hill. …


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You have too many devices, too many apps, and way too much email. You are so overloaded by information, so that last thing you need is ‘vacation choice’ overload. If you are considering what to do this summer, you know exactly what I mean.

How do you pick your summer vacation destination? Maybe it starts with the selection of a destination, followed by a significant amount of Internet research (and interrupted by a lot of YouTube videos digressions?). …

About

dlavenda

Accomplished technology product and marketing expert, information overload researcher, award-winning technology and business writer.

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