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I used to think that the purpose of life was to find my purpose. Why am I here? What am I here to do? I used to think a lot about these questions. For a time I even considered becoming a “Purpose Coach”.

Purpose always felt very intertwined with what I did for work, with finding my “calling”. I had a very romanticized view of it all. It was as if work alone was the reason I was created, and if only I could find the work I was meant to do, then my purpose would be fulfilled.

But work…

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Before I knew I wanted to be a coach, I spent almost two years wandering aimlessly, trying to figure out what it was I really wanted in life. I look back now and I laugh at some of the dead end paths I explored.

For a while I was convinced that my wife and I were going to live the nomadic life, traveling the country in a Volkswagon Vanagon. I spent countless hours researching, and watching videos on how to live and work from a van. It sounds crazy, but if you would have asked me then, I would have…

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The human mind is an experience creating machine.

There is a real reality out there, a Universe, but we don’t experience it directly. Instead our minds create a kind of “simulated reality” of real reality. This mind created reality is the one that we all inhabit, the only reality we’ve ever known.


In his book “Bottleneck”, Richard Epwort calls this our Youniverse. He explains:

“Almost everything we experience is an illusion of reality, just our best guess of what’s out there based on all our years of observing and learning. I have called this our “youniverse”, as it contains…

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There is a question I like asking myself whenever I notice my day going sideways and I need to reset. It’s this…

What kind of experience do I want to create today?

Realizing that the human mind is an experience creating machines, i know that my machine can create any experience it wants independent of the circumstance. So I just ask for the kind of experience I want, and it seems to work to a shocking degree.

In fact I did it this morning because I woke up feeling rushed, pre-occupied, and a little annoyed. The day was not starting…

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I’ve been reflecting lately on everything that’s happened to get me to where I am today, and there was one question that hit me like a ton of bricks. Why is coaching so important to me that I would give so much?

For example:

Why would I quit a high 6 figure job, with a big title, at the height of my career?

Why would I go to a coding bootcamp, teach myself how to code, and transition from an EVP, Product & Operations to a Junior Software Engineer (within the same company), just so I could have more free…

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Let’s talk about the Game of Life. Here are the rules as most people play them.

In the Game of Life you gain points when you experience “good” things like joy, love, connection, pleasure, peace, presence, flow, and you lose points when you experience “bad” things like fear, anxiety, stress, insecurity, anger, boredom, and so on. You win the Game of Life by accumulating the most experience points before you die.

Like all games there are different strategies for winning. In The Game of Life there are 3 types of players with 3 different strategies.

The Achiever — Go On The Offensive

The Achiever is the conquerer…

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The essence of my work as a transformative coach is in helping people to gain a deeper understanding of how their minds work, so they can have a more awesome experience of life. But people often misunderstand what I mean when I say that “understanding” is the key.

That is because there are two types of understanding, conceptual understanding and living understanding. The former leads to stagnation and the latter leads to transformation.

Conceptual Understanding vs. Living Understanding

Let me explain the difference with an analogy.

Let’s say you’ve never tasted honey before. You can read about honey, you can learn that it’s sweet, you…

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Here are insights, updates, and takeaways from week 3 of my 90 Day Blog Challenge, where I attempt to write and publish 90 blog posts in 90 days, having only ever written one blog post in my life previously.

Insights and Takeaways from Week 3

  • I wrote and published 4 articles this week. My ability and desire to post daily seems to be waning. More on that below.
  • I now have in total 14 articles with 120 views, 76 reads, and 25 fans. I had 76/48/23 last week. Interesting to note that fans only went up by 2, despite a nice uptick in reads. …

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I’ve spent the last 3 hours struggling to write a blog post. The more I struggled the worse it got, like some twisted Chinese finger trap. I kept getting frustrated that things weren’t flowing. Why aren’t they flowing? It was really flowing for me last week. Why isn’t it this week? Man is this annoying, I desperately need flow. And so on.

And the more I chased it, the more flow ran away from me. Until finally I was forced to quit. It was family time. Time to be with my wife and son. But I couldn’t let the unfinished…

Here is Jamie Smart giving one of the best (8 minute or less) descriptions of the 3 Principles that I’ve ever heard. Listen to this if you are need of some inspiration in your day.

If you’ve never heard of the 3 Principles, then definitely check it. If you already know about the 3 Principles…well, still definitely check it out!

Dan Levin

Founder, Coach at Rewire Coaching — Practical Wisdom for the Mindful Professional.

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