Salsa God gives your tacos some religion
According to recent studies, salsa is listed in the top 5 favorite sauces in the US, and salsa is the 2nd most popular seasoning in terms of sales, even outselling ketchup! For the 213.6 million Americans as salsa consumers, there is a wide variety selection of salsa brands to choose from on store shelves, but the unbelievable majority of salsa brands have preferred to disregard authenticity and flavor. Salsa God, founded in 2016 by Danny Mayans (aka Chief Amigo), the product of a lifetime love of the energetic and delicious tastes of Mexican food and the unique and lively culture of Mexico.
A few years ago, Danny found himself living abroad without any access to a nice salsa either in stores or restaurants. Not having salsa was not an option for him, so he called up relatives in Mexico to get a few family recipes. For over four years, he tried hard and constantly improved his recipes. Eventually, after leaving out ingredients he did not like (onions in fact!), Danny created the fresh, healthy, and crave-worthy flavors of Salsa God Salsas. Remember, “What You Put on Your Taco Matters!™”
Why was Salsa God almost 1000% overfunded?
Chips and salsa is a classic snack liked by millions of Americans, but consumers have had to buy each separately. There are no suitable options for chips and salsa as an on-the-go snack. Salsa God has resolved this problem with the release of Grab & Go Chips & Salsa Combo Pack. The Combo Pack contains a 3oz bag of tortilla chips and a 4oz cup of salsa — perfect for a convenient snack on the go.
Salsa God makes sure that salsas are accessible to many different dietary requirements and heat tolerances. All of its products are Non-GMO Project Verified, vegan, allergen-free, gluten-free, and contain no added sugars (excludes Sriracha Salsa).
Salsa God brings the authentic taste of Mexico to consumers throughout the US. Shoppers can purchase the products at their local grocery stores and soon will be able to purchase Grab & Go Chips & Salsa Combo Pack at convenience stores to enjoy authentic chips & salsa at any time and any place.
Salsa God has achieved rapid consumer adoption and has won multiple national awards for its salsas, including 1st place wins at the 2019 Scovie Awards, the 2019 World Hot Sauce Awards, the 2018 International Flavor Awards and the 2017 World Hot Sauce Awards.
Valued at over $1B in yearly sales, the salsa market is one of America’s most successful food markets. Salsa alone is seeing significant yearly growth, increasing by at least 1% each year over the past five years. For the 213M+ people who consume salsa annually, this top seasoning has become a staple of most US households.
Salsa God’s marketing plan on Republic
Salsa God was started as a brand in November of 2016 into the Mid-Atlantic Region of Whole Foods Market. Since the launch of the brand, Salsa God’s points of distribution (“PODs”) have risen from 40 stores at the end of 2016 to a projected 2,500 at the 2019 year-end. Management estimates that there are approximately 1,750 PODs as of June 2019. Their future developments listed as they have mentioned on their crowdfunding campaign on the Republic:
Increase nationwide sales penetration
Salsa God plans to run a strategic marketing campaign geared toward increasing sales in the Northeast, Midwest and Southeast Regions of the United States. Currently, Salsa God’s sales are concentrated in Texas and the Mid-Atlantic, Pacific Northwest and West Coast regions of the United States.
Launching a line of fresh salsas
Salsa God has grand plans to launch a line of fresh, refrigerated salsas using recipes very similar to the award-winning shelf-stable salsa recipes.
Rolling out the Chips & Salsa Combo Pack nationwide
They will expand production to sell Chips & Salsa Combo Pack all across the U.S
Increase export markets
Salsa God is looking to expand into Brazil, Canada, Chile, Colombia, El Salvador, Kuwait, New Zealand, Panama, Peru, Taiwan, and other markets.