Engaging teams like Indian Army
In my previous article, I talked about the problems a startup faces in its early stage. Attracting and retaining the right talent is the biggest Threat and Opportunity for a startup. Most of the startups do manage to get funding.
During the pandemic, businesses have largely and often successfully adapted to the “new normal” of working. However, the serious shortage of technology professionals globally and more specifically in the USA and India is intensifying the need to retain people. The right talent, engaged w properly creates positivity and performance, beyond retention.
Talent brings positivity. Managing the performance and developing the existing talent is crucial for the exponential growth that every startup aspires for.
How have the high-performing organizations’ engaged people to retain them? How have the organizations that have sustained performance and retention for 100 years have managed to do so? Picture this:
A soldier of the Indian army spends 10 months in Siachen (The border between India and Pakistan in the Himalayas) not knowing if he would come back alive. His salary is lower than the front-line executive in the corporate sector. What drives his engagement in such tough situations?
Tata Group has been attracting and retaining the best talent for 120 years compared to their peers in every industry including the technology industry. Their companies are leaders in their respective industries. They don’t pay top quartile salaries. What drives the engagement and retention of people in Tata Group?
What is common between the Indian Army and Tata Group? — PURPOSE
The purpose became important for baby boomers and Gen X at the age of 45 years after they achieved most of their professional milestones. However, if you are hiring a 22-year-old today, she wants to know what the purpose of the organization is besides making money for the shareholders.
Please define the purpose of the organization which makes the founders and the team members passionate about working for the organization, for the customers, for society. If there is a resonance between the purpose of individuals and the purpose of the organization, there will be a thundering business success.
A strong purpose will not only retain people but also attract like-minded people.
What a Purpose should not be?
A purpose is not a well-crafted statement embossed in golden letters on the wall behind the receptionist.
Communicating and sharing purpose is important and must be done.
Are you living the Purpose? Do people believe in the purpose?
Tata Group lives its purpose of responsibility towards society rather than writing it on the walls and the website. Besides their ongoing support to society, they rise to every calamity and support the people through their Trust.
So please get started with the Purpose.
WE-Matter is the only engagement and well-being model in the world that focuses on Purpose.
Please watch out for this space for insights from our research.