The IAB has come up with “L.E.A.N.” and “D.E.A.L.” for strategies to face down the ad blocking problem. But if that’s all we do, we would be wasting a crisis here. Worse, we have the adfraud crisis happening at the same time, so we would be wasting two crises. The…

Scott Cunningham, Senior Vice President of Technology and Ad Operations at the adtech industry organization IAB, is introducing a new concept called “L.E.A.N. Ads.” Today, the IAB Tech Lab is launching the L.E.A.N. Ads program. Supported by the Executive Committee of the IAB Tech Lab Board, IABs around the world…

Former media buyer Rick Webb explains to web publishers why ad fraud is a leak in your end of the boat, and so not his problem. We use banners as little billboards now. We use them strategically as incredibly cheap (so cheap) repeat impressions for brand awareness. We know many…