Besides, the company just isn’t scary any more. Or tone-setting. Or, in many areas of past glory, even relevant. And perversely enough, that’s exactly what is setting it free to try harder, try again, and make an impression with a crowd that’s no longer dispositioned to reject the effort because Microsoft is the big bad wolf.
I guess the moral of the story, or the one I hope some readers take away, is that when YOU are the person doing it — calling the wrong pronoun, saying the ignorant thing, etc. — your behavior is both unacceptable and deeply familiar. And when a trans person takes time to call you out, to explain it to you, to show vulnerability or anger, it comes at a personal risk and a personal cost. It is your job to make that worthwhile.