Put Your Money Where Your Mouth ICO
Your Sweat Is Largely Weighted In Your Pound of Flesh
I am a huge believer in putting your money where your mouth is. If you think something is worth the effort, what skin are you putting in the game yourself? This fundamentally important question goes frequently unanswered by CEOs of Initial Coin Offerings (ICOs), who are usually as obsessed with their final raise numbers as teenage girls are with their favourite boy bands.
In my view, this is the kind of behaviour that needs not just to be eradicated altogether in the ICO landscape, but actually reversed. It may be all very well advertising so-and-so as your lead investors, but what money are you committing to the project yourself, and at what cost relative to the other investors?
There are so many things that’s so different about the Monkey Capital ICO to all the others it’s hard to know where to start. On this blog over the coming weeks, I will lay out endlessly how many differences there are, until the concept of ICO as you recognise it becomes altogether something different. To give you a handful of line items: we are the first ICO to launch a pre-ICO option/project currency which has $30m or so of market capitalisation; we are the first ICO to ever complete an ICO M&A deal with another ICO listing (and fund the listing with almost half a million dollars in Ethereum, to be exchanged for our own currency the COEVAL); we are the first ICO to have formulated a wholly-integrated value model consisting of a multi-ICO strategy.

Well, in light of recent pit skirmishes in the ICO world, there’s another key difference between the Monkey ICO and others: we actually put our money where our mouth is. In the last two days we have repurchased $150,000 of our own token off the exchanges it trades on:

Oh yeah — and we did this at a 60% premium to market. You may be wondering: Is he shamelessly boasting about this recent endeavour to undermine other recent ICOs and promote his own instead?
You bet that’s what I am doing. For as much as I wish it wasn’t the case, buying your own product is still a rarity — if at all a feature, in today’s ICO climate. Where I am from at least, if something is good, you want to buy it. Lots of it.
