You need to give something to your customers that no one else does. Or in a way that no one does. That will be your delta WOW. That’s what people will remember about you.
To build trust, we launched a customer reviews page where we curated a lot of customer reviews. And, that worked like a charm!
While building multiple consumer social apps with Spangle, we missed out a basic point — setting up a content tone by seeding the platform with the kind of content we want our users to create internally.