What’s the difference between adToken and BAT?

So is someone is incentivized to look at the ads, doesn’t it automatically dimish the value of such users and therefore make those ads inefficient? The BAT concept then basically turns users into an equivalent of human click bots. And if that’s the case, then this kind of sites would be black listed in the adToken ecosystem. So it seems like these two not only don’t work together, but on contrary, are the opposite sides of the clean pool of supply spectrum. Am I wrong?