Originally published at https://soundcharts.com on May 27, 2020.

So, here we are. Let’s face it, 2020 will be a hard year for the music business. Tours have been cancelled, venues closed their doors, and releases got postponed as we all locked ourselves in our apartments trying to make sense of those new life- and work-flows.

The initial bewilderment has now subsided. As of May 2020, we have entered the crisis management mode. I’m not entirely sold on the idea of the pandemic becoming the point in time that will split our personal and professional lives into pre-COVID and post-COVID eras…


Originally published at https://soundcharts.com on December 10, 2019.

The recording industry is, perhaps, the most volatile sub-section of the music business. Just take a look at the recording market in the last 20 years or so. First, labels got pummeled by digital piracy for a decade. Then, in part as a response to the piracy problem, both supply and demand sides of the recording value chain were disrupted by the streaming economy and music production software alike.

Nowadays, anyone with a laptop and a TuneCore account can both produce an album and distribute it across the globe. …


Originally published at https://soundcharts.com on November 20, 2019.

Oh, boy, here we go. Diving into the publishing industry is perhaps the most ambitious project in our Mechanics series so far — but without it, the series would never be complete. Publishing is, without a doubt, the most complicated (and sometimes straight-up confusing) subset of the music business. Even some of the most experienced music professionals can have a lot of trouble wrapping their head around all the intricacies and nuances of publishing. However, let’s not get ahead of ourselves — and start with the very basics.

What Exactly is Music Publishing?

Publishing is the oldest…


Originally published at https://soundcharts.com on September 23, 2019.

Music distribution is as old as the music industry itself. Even when the sheet music publishing companies ran the business, they needed someone to print out the scores and deliver them to the stores. That was (and still is) the role of the distributors: getting music into the stores. Simple as that.

But while the core role of music distributors stayed the same for over the years, their workflow and business models have been subject to constant change. Those changes had a massive effect on the music industry. …


Originally published at https://soundcharts.com on September 3, 2019.

From “Lust For Life” playing over the iconic Trainspotting opening scene to “that song from the Pepsi commercial” that you can’t get out of your head — music naturally finds its way into all other types of content. This is the essence of sync, or sync licensing or simply licensing industry. The industry likes to play loose with its terms, so, before we really get into it let’s get the definitions straight.

On paper, all use of copyrighted music, whether reproduction, distribution, public performance, or sync has to do with licensing. …


We want to thank Aniket Rajgarhia and Roochay Shukla of the China & India music services company Outdustry for landing their insider’s expertise and helping us with the research. If you want to explore the opportunities of the Indian music market, check out our list of local music companies, curated by industry insiders for the international music community

The Indian market is one of the hottest topics in the industry right now. The news of Spotify and Youtube Music entering the local market, the price war that followed — as we already mentioned, India will probably become the main battleground…


Originally published at soundcharts.com on July 16, 2019.

As a big data company tapping into dozens of data sources to build the data analytics tool of the music industry, Soundcharts deals with corrupted metadata every day. Over the years, we’ve developed several algorithms, making sure that our database is as clean as it can be, but even now we have to keep up some form of manual maintenance. Soundcharts’ team learned how broken the music metadata can be the hard way — by managing a database of 2M+ artists.

The fact is that metadata issues cause a lot of damage…


Originally published at https://soundcharts.com

The music industry is evolving faster than ever. Each year new platforms and mediums skyrocket to prominence, minting household names and reshaping the way audiences connect with artists (see: Tik Tok and Lil Nas X). Simultaneously, new technologies put creative tools into the hands of people who previously couldn’t access them.

Predicting the future of the music industry in this rapidly-evolving landscape is tricky. We’ve had the chance to discuss it (among many other things) with the music industry executives we’ve interviewed on our Music-Biz podcast. …


Originally published at https://soundcharts.com on June 26, 2019.

Music streaming is now at the very center of the recording industry. The chances are that the artist will make most of the recording money on streaming, whether it’s an up-and-coming local act or an international superstar — although the second will make about a million times more. As A Boddie Wit Da Hoodie puts it: “we ain’t even got no CDs out”.

At the same time, the music streaming market is becoming exponentially more and more complex. As of 2018, there were over 200 DSPs with streaming capabilities, from regional players…


Originally published at soundcharts.com

The adoption of streaming is by far the most significant shift in the industry in the last ten years — and that’s a shift that is still ongoing. Even today, streaming services are looking for ways to expand their user-base, develop their product, grow the revenues, and find a sustainable long-term business model. The music industry is caught in the middle of that process: streaming has already changed the way the recording industry operates and the way we consume, share and experience music — and that might be just the beginning. …

Dmitry Pastukhov

Music/Data/Marketing/Branding. Sergey Kuryokhin is my spiritual animal

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