Best Link In Bio Tools + An In-depth Comparison Table

Dmitry Moro
7 min readJun 26, 2024

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About a week ago, when I was researching Link In Bio tools for Instagram in 2024, I stumbled on a Reddit post about an interesting comparison table.

Link In Bio comparison table.
Link In Bio Comparison Table

The table was dedicated to the best Link In Bio tools of 2024, and it has some of the most thorough research I’ve ever seen. That’s why I decided to base my “Best link in bio tools” article for this year on that comparison table.

TL;DR

Here are the 10 best Link In Bio tools in 2024 according to professional research:

  1. Taplink
  2. Lnk.Bio
  3. Campsite.bio
  4. Linktree
  5. Beacons
  6. Pallyy
  7. Carrd
  8. Milkshake
  9. Liinks
  10. Instabio

What is this Comparison Table?

From what I could gather this table was created by a small team of digital marketing professionals, who decided to collect in-depth information about the most popular Link In Bio tools for Instagram and other socials.

The summary table consists of the 9 key aspects of every Link In Bio tool:

  • Links and Buttons
  • Content Features
  • Design Customization
  • Monetization
  • Marketing Tools
  • Analytics
  • Page and Account Settings
  • Help
  • Price

In the summary table, the tools are sorted from best to worst. Below the summary table, you can find 80+ of the most important features (including tools’ prices, free trials, etc) rated from 0 to 5.

5 Best Link In Bio Tools Overall

Let’s see what the best 5 Link In Bio tools can offer us in 2024.

#1. Taplink — 4.3

Taplink

As of 2024, Taplink is a Link In Bio tool with the best rating overall. The service is excellent when it comes to content features and customization.

Taplink has the most content blocks available for your page (which is proven by a perfect 5/5 rating in the table). When most Link In Bio tools only provide you with a profile image, list of links, and sometimes text, Taplink gives you the ability to add image sliders, videos, FAQ sections, price lists, forms, and 14 other things, which makes it the best Link In Bio for creators. Taplink also lets you create a multi-page website right from your phone.

The Taplink page can be fully customized from scratch or created using pre-designed themes and professional templates. You can change colors, add Google Fonts, choose thumbnails for your links, remove the Taplink logo from your page, and connect a custom domain.

If you want to use your Link In Bio page to sell digital products, Taplink has this feature available. And the cool thing? Taplink doesn’t charge any commission fee.

When it comes to the weakest point, Taplink’s analytics can definitely be better. It does provide visitors and click analytics and lets you connect to Google Analytics, but because there are not many filters, the data presentation feels outdated.

#2 Lnk.Bio — 3.4

Lnk.Bio

Lnk.Bio is the #2 link in bio tools of 2024.

Lnk.Bio has almost as many content features as Taplink (excluding sliders and FAQ sections), but it doesn’t let you use multiple pages. All your content must stay on a single page.

For your page creation, Lnk.Bio does have design themes, but you cannot customize every content block separately. You can choose a custom domain for your page and remove Lnk.Bio logo to look more professional though.

There’s no feature to sell digital products yet, but you can receive donations. The Lnk.Bio transaction fee is 5%.

Lnk.Bio analytics is similar to Taplink’s. It also has clicks and visitors statistics and the possibility for a Google Analytics connection. On top of that, you can also export your analytics data from the tool.

#3 Campsite.bio — 3.4

Campsite.bio

The third best Link In Bio tool in 2024 is Campsite.bio.

It’s very similar to Lnk.Bio (as you can tell by the identical score) but with more design and link options.

When it comes to content, Campsite is as good as Taplink but without FAQ sections, timers, maps, and multiple pages available.

Campsite won’t let you set different design options for every block but will let you add Google Fonts to your page if you want to. Similar to Lnk.Bio it has lots of design themes to choose from but doesn’t have any templates with demo content available. Adding a custom domain and removing the Campsite logo are also in your toolkit.

Unfortunately, you won’t be able to sell digital products on your Campsite Link In Bio page, but you will be able to collect tips from your fans. Although the transaction fee is bigger than in 2 previous tools (8%).

Analytics are identical to Taplink’s:

  • Visitors analytics
  • Clicks analytics
  • Google Analytics

#4 Linktree — 3.2

Linktree

Linktree, the most popular Link In Bio on Instagram, takes only the fourth position in the list.

Linktree’s weakest point is its content features. You cannot add images, FAQ sections, or maps to your page. But you can use texts, videos, music, or forms. You also cannot use multiple pages or add a custom domain.

Linktree has a solid library of designed themes for you to use. And even though you cannot design different blocks uniquely, you can add thumbnails or icons to your links for a better user experience (however, this feature is available in every tool in the top 5).

Unlike with content features, Linktree really shines when it comes to monetization. Linktree lets you both sell digital products on your page and collect tips. It has 4 payment processors available, and a transaction fee of only 5%.

Like all the previous tools, Linkree also has both visitors and clicks analytics + it supports Google Analytics. It is also possible to export your analytics data from your Linktree page.

#5 Beacons — 3.1

Beacons

The fifth Link In Bio tool of 2024 is Beacons.ai.

Beacons has a great set of content features available: text, images, videos, and music. A Beacons page can be fully customized using their free themes or starting from nothing. You cannot change every content block separately but can use Google Fonts for your texts. It is also the only Link in Bio tool on our list that allows you to use a video as your page background.

Beacons monetization features are also great: both digital products and donations are available. Sadly, it only has 3 payment processors you can work with, but the transaction fee is 0% (only when upgraded to Pro).

Beacons, same as other tools, provides you with visitors and clicks analytics and lets you connect to Google Analytics. The data export is not available as of 2024.

Best Link In Bio Tools in Different Categories

If you want to learn which Link In Bio tool is the best in a specific category, you can do it by using filters. Here’s how it’s done:

  1. Go to the summary table and click on the category you want to filter. After that, you will be taken to the category’s table.
Choosing a category.

2. In the category’s table, select the entire table, then choose “Filter views” on the dashboard and click “Create filter view”.

Creating a filter.

3. After the filter is created, click on the triangle at the top of the Score column and choose “Sort Z to A”.

Sorting category from best to worst.

And that’s it! Now you can see which Link In Bio tools are best in this particulate category.

Sorted category

After reading this article you are familiar what are the best Link In Bio tools in 2024. But even better, now you have at your disposal an in-depth comparison table that you can use to find the perfect tool for your particular needs.

What do you think about this table? What Link In Bio for Instagram and other socials are you using in 2024? Let me know in the replies!

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Dmitry Moro

Hey! 👋 I help business owners build successful brands by mastering digital marketing. Have any questions? Contact me: dmitrywastaken@gmail.com