Snapchat is NOT for Everyone — Don’t Believe the Hype…Here’s Why
Dakota Shane

I think the first thing people or companies need to do is understand what Snapchat, any ‘social’ media or advertisement vehicle is and how it seeks to deliver that message. Many times that alleviates the burden of failure etc. Advertising is not a one size fits all. However almost all advertising is sold as such and therein is the problem.

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