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Dave Nuffer
Dave Nuffer

Dave Nuffer

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Highlighted by Dave Nuffer

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From The Pragmatic Marketing Framework by Alin Mateescu

The building is full of product experts. Your company needs market experts.

From The 9 Rules of Design Research by Erika Hall

The danger in prototyping too soon is investing resources in answering a question no one asked, and ignoring the opportunity cost. Testing a prototype can help you refine an idea that is already good, not tell you whether you’re solving the right problem. And it’s easy to mistake the polish of a prototype for the quality of the idea (*cough* Juicero *cough*). FWIW, it’s also easy to mistake the gloss of a research report for the value of the insights.

Claps from Dave Nuffer

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Seeds To Track 27th August 2019

Brendan Wales

2019 UI and UX Design Trends

Moses Kim

Wondo and Co

Amobi Okugo