Trends in Luxury Activewear: Part 1

The rise of the luxury wellness economy has created a new status symbol for people who are passionate about their health and well-being. It has broadened the scope of what is considered to be a luxury lifestyle choice. From high-end fitness to luxury travel, the various sectors of the industry are now united. The rise of luxury athleisure wear has revealed the increasing cross-sector convergence. It has transformed the way people dress.

The rapid emergence and growth of the activewear market has revealed that it is significantly affecting the high-end fashion industry. According to Allied Market Research, the global market for this type of clothing is expected to reach over $500 billion by 2024. This represents a 6.5% annual growth rate, which is significantly different from the fashion industry’s average annual growth rate of just 4%.

Due to the increasing popularity of luxury athleisure wear, fashion brands are now starting to expand their marketing and collections to meet the demand for these outfits. Read on for some of the current trends, and check back for the next article exploring some of the motivations behind them.

Matching Sets

The increasing popularity of matching workout sets has led to the development of vibrant and printed versions of this look. While muted earth tones still remain, some of the most exciting new colors are also available.

Longline Sports Bras

Sports bras are a staple in a woman’s workout wardrobe and can be worn with coordinating shorts and leggings. However, these days, they’re more likely to be paired with elongated proportions for a more refreshed look. A sports bra can be a great addition to any outfit.

Ribbed Fabric Textures

One of the key trends currently being discussed in the fashion industry is the use of ribbed fabrics. These are versatile and can be worn all year round. Ribbed athleisure pieces are a great addition to any outfit and can be paired with a variety of accessories.

Check back for more trends in part 2!