Why Words and Perspectives Make a Difference in Life and in Business

Becoming an expert in any niche is important but maintaining a broad perspective with the right mindset is highly essential for the survival. Presence or absence of strategic perspective is the determining factor for every success or failure in business. Quick wins in business can sometimes lead to failure. In the same vein, short-term failures could lead to lasting success in the future. Making decisions that produce far-reaching result goes beyond crunching the numbers. It involves a strategy that views business challenges from multiple angles that allow leaders to consider several closely-related options. Thus, strategic perspective is essential to making a big difference in business. The big question is how a leader maintains a broad perspective.

Business perspective broadens your horizon on how you view and tackle important challenges. This requires a tactically-formulated approach towards your business model considering lots of possibilities with predetermined objectives and how decisions affect your overall performance and growth.

Why is Perspective Essential in Business?

Strategic perspective enhances the leaders’ chances of making better decisions. This revolves around considering the past, present and future of objectives that boost efficient and profitable decisions aimed at developing better brand strategy and higher growth. It puts information in the right context that resonates with insights necessary to achieve organisational goals. This helps you to gather the right information about your business environment, competitors and customers, especially from digital intelligence.

Passion, Pragmatism and Personality as Ingredient to Broad Perspective

According to Inc.com, critical factors in business success require applying a holistic business model which most times centre on your product, place, price and promotion. In achieving the aforementioned, you need the capacity to reinvent yourself, organisation and objectives with a strong line of passion. The desire to achieve higher performance and growth is deep-rooted in your passion as a leader.

Once you nurture the passion for achieving the business goals, you need to fuel it with pragmatism. This means that you break barriers towards your goal. Replace the “I” identity with the “we or us” worldview. This is all-encompassing and will go a long way to minimise loss of resources, energy and time. To go this far, you need planning and auditing geared towards testing the effectiveness of your strategy.

Your personality goes beyond your person, and success in business means that nobody including you is indispensable. Since you are working and managing investors, employees, regulators, board members, customers and any other stakeholder in your business, you need to be likeable and build the trust of your stakeholders.

How to Make your Business Stand Out

Successful business works with good and simple plans which are well-thought out and executed; this may include product information, marketing and financial plans, etc. To stand the test of time, focus your energy and resources on what you know how well to do best.

1. Motivation

A business whose sole motivation is financial gain may survive several the first waves of competition, but eventually the tsunami will hit hard for the unmotivated. The motivation for business should go beyond financial success, and take a deep look at their purpose. Whether it’s the love of business, product or service, you need to do more to survive tough times.

Besides motivation, you need to learn to take a strategic risk. And your risk-taking capability should be geared towards having continuous improvement in your business transactions. Your risks must be fuelled by research, proper planning and flexibility that enable you to embrace technological and cultural changes.

2. Commitment

What’s your business culture? Is your business culture built on strategic perspective? Your business culture is an essential feature in your journey in the corporate world. Your working environment should comprise quality staff with the right skills suited to their job positions as well as policies designed to motivate employees to perform efficiently.

A critical part of holistic perspective is proper customer care. The saying holds true that if you — take care of your staff and they will take care of your customers and business. Take your staff as a critical aspect of your business. You need excellent customer services to keep your customers motivated but beyond that, you need to understand them, their needs and satisfy their yearnings.

3. Business Ethics

Attitude is everything, but an unscrupulous attitude can be the undoing of your business longevity. A successful business has good attitudes, without which it’s impossible to keep clients and customers motivated and satisfied. Initiating and maintaining a good working relationship is difficult without a reliable attitude. This business ethic will uphold and promote the integrity of your company.

How to Maintain a Broad Perspective

Every leader in any position needs to be self-critical. You need to probe into postures and belief for sufficient understanding. Do you have flexible and effective problem-solving approach? Has your expertise become a limitation on your knowledge of other areas of your business? To become an effective leader in your niche, you need to look at your limitations through a critical lens and employ reflective techniques towards understanding who you are and how you can best serve in your position. As a leader, constant learning, reflection and working towards self-awareness is necessary for business success.

Beyond the Company Brand

Beyond your company brand, the failures and success of your business need to be placed within the right perspective. Key ingredients for business growth are the competitors and customers. You need to constantly gather and analyse important details about factors and use them to assess, synthesise and forecast how the information challenges or supports your assumptions and goals.

The Employee Complex

Viewing and managing your business from the right perspective demands that you should take some time to view things from the angle of your employees. The viewpoint of your customers and employees are basic to the survival of our business. A business without people is not a business. In most firms, employees view managers as those with the sacrosanct view point. Asking your employees what they think about an issue can give you new insight and make a whole lot of difference. Develop a personal relationship with all levels of your employees. Listen to them on most occasions to understand what’s happening outside your office corner at a one-on-one level.

Managing your business from a strategic perspective is fundamental to the success and survival of your organisation. Be self-critical and bear in mind that your limitation can hamper high performance, productivity and success in business. In an environment where a constant upgrade is essential, maintaining broad perspective is crucial to fulfilling your objectives and achieving the desired success.


I hope you found this article learning about Why Words and Perspectives Make a Difference. You can find more Management and Leadership knowledge on our website HTTPs://www.MagnaLeadership.com. We are trusted advisors for executives of small to mid-sized organizations who realize an investment in emerging leaders solves their growth and engagement challenges.

Dr. Kevin Gazzara — is a senior partner and founder of Magna Leadership Solutions, based in Phoenix, Arizona. He is the author of “The Leader of OZ” www.leaderofoz.com. He is an international speaker and recognized as a Management & Leadership Expert and an Executive Coach. Kevin is a professor at 5 Universities developing and teaching programs to help others achieve their full potential. You can follow Kevin and Magna Leadership Solutions on our website: HTTPs://www.magnaleadership.com, on Twitter: https://twitter.com/doctorkevin or our Facebook Fan Page at: https://www.facebook.com/MagnaLeadership

We would be excited to speak with you about your current leadership challenges. Please Click here to connect with one of Magna Leadership’s advisors. https://magnaleader.co/MeetMagna

If you have any comments, suggestions or ideas, we encourage you to share your thoughts with us and our readers in the comments below.

Thank you,
Dr. Kevin Gazzara