The marketing against Hillary Clinton has been going on a long, long time (this is a topic for another time)
I’m Sorry Mr. Zuckerberg, But You Are Wrong
Rick Webb

Good read on this topic for those interested:

Killing the Messenger, by David Brock: former political “agent” on the right who became disillusioned by the tactics and became a hardcore Clinton supporter (and founder of Media Matters — a watchdog entity that highlights and exposes these kind of fabricated (or highly distorted) messages from the conservative/Tea Party cabal who joined unholy forces with the alt-right during this campaign season).