Co-founder of @Terminal_49. Entrepreneur & Builder (Previously Live Nation Labs, @Picplum & @Mugasha). Dance music enthusiast. @dodeja
…t to avoid asking what they want. Asking people what they want will lead you to the wrong insights. You will not discover the root cause of a problem, but rather what they envision as their own ideal solution.
We began to see the four planes of the logo as overlapping strains of a conversation. A conversation whose tone and direction shift as the planes come into contact with each other.