Back at it again with the Snapchat-like updates, Facebook
After endless attempts, Facebook has finally found the perfect way to steal Snapchat’s thunder…. by stealing one of Snapchat’s key concept! Yesterday, Instagram launched a new feature called “ Stories”. Sound familiar? I can’t imagine why.
Facebook and Instagram have been after Snapchat for a while. It’s one of the hottest social platforms right now. While Twitter struggles to stop their money loss and the numbers of users dropping, Snapchat has become one of the most popular platforms for millennials, trailing closely behind Facebook and Instagram. In the UK alone, 150 million Brits use the app every day. Not great news for Facebook, is it?
Now as much as I love Instagram, I don’t spend countless hours uploading photos. After I’ve double tapped a couple of times and stalked a few feeds. I’m bored and ready to move on, but I can waste a good afternoon on Snapchat sending messages, videos and reading content on the Explore page.
Sometimes, I even choose Snapchat messaging over Whatsapp (Sorry not sorry, Facebook).
Guess after the poor efforts of Poke, Slingshot, Quick Updates and MSQRD, the Facebook and Instagram team decided it was easier to stick to being copycats. I guess if it’s not broke, don’t fix it?
The most amusing part about this whole thing is, not only did Instagram steal Snapchat’s stories concept, they made it better.
How? By making it actually work. You heard me. It actually works; guess it’s not an impossible task.
Let’s not beat around the bush, Snapchat is a temperamental app. Lost stories, crashes, lagging and faulty filters are part of the annoying, but addictive bundle that is Snapchat.
Now thanks to Facebook and Instagram I finally have an alternative option for uploading live content without all those issues. Plus I can reach a larger audience on Instagram. On average people have more followers on Instagram than Snapchat. No surprise, Instagram has more users, it’s easier to find people on the app and it has been around longer.
Using Instagram instead of trying to build another app is a brilliant idea. Whoever came up with it deserves a cookie. Instagram and Facebook get to capitalise on its large audience and so do the users.
If I had to sign up to a new app, I would have had to build my audience all over again, now I don’t. However, despite all of this I’m staying faithful and Snapchat will remain on my phone’s homepage.
For those of you who think this new update is the death of Snapchat, take a chill pill. Remember that before Instagram, DMs were only on Twitter. People didn’t ditch Twitter for the same reason, they won’t abandon Snapchat.
The two apps may now have a similar feature, but they are still two different apps that offer two different experiences.
Snapchat is more live/in-the-moment content, whereas Instagram is more curated content that has been put together to garner likes and followers. The apps function quite differently. while sharing cute pictures of yourself on Instagram may gain you a legion of fans and social media celeb status.
On Snapchat, that type of content won’t produce high engagement and it won’t be long until you start looking less authentic. You have a platform for you to show your true self behind the scenes, but all you post is pretty selfies? B.O.R.I.N.G.
I don’t know about you, but I didn’t join Snapchat for Snapchat stories. I joined it for its messaging features. Snapchat is a messaging app, in case people have forgotten. Instagram can be used to message, but that’s not what it is. Snapchat isn’t going anywhere, it’s here to stay for now.
Favourite part about all of this? Most people are just using Instagram stories to share their Snapchat handles.