New from LinkedIn! Increase your Page Followers with Dynamic Ads (Now Available in Campaign Manager)
As you all know when it comes to LinkedIn, it’s the World Largest Professional Network with around 575 million members and 9 billion content impressions per week, impressive right!
So as you can imagine, LinkedIn is the First Social Network you should advertise on if you are in the B2B industry and want to address Business Decision Makers. Usually, LinkedIn Ads are divided into three types which are the Sponsored Content, the Sponsored inMail, and the Text Ads.
However, last September LinkedIn has introduced the Dynamic Ads to be available directly in the Campaign Manager. So after they’ve redesigned their Campaign Manager back in July, now they bring Dynamic Ads to their newly redesigned Ad Management Tool and what an addition!
What ‘s so great about the Dynamic Ads?
Dynamic Ads engage the target audience with ads automatically personalized to them. So you will be able to capture attention with personalized ads featuring each professional’s own LinkedIn profile data, like photo, company name, job title, and more. So you can launch campaigns quickly using automatically and individually populated Dynamic Ads throughout the LinkedIn desktop. With Dynamic Ads, you will only upload the Ad creative and text, and then let LinkedIn automatically personalize your campaign for each person you target.
Here’s an example of how LinkedIn Dynamic Ads look like:
According to LinkedIn’s Ayusman Sarangi, “Dynamic Ads have shown up to 2X the click-through rate of traditional display ads.”
Why increasing LinkedIn Company Page Followers used to be difficult?
Increasing followers on your Company’s Facebook Page is actually a piece of cake especially that Facebook provides you with the “Page Likes Ad” that allows you to increase your page followers or those who like your page. So anyone actually can create a page on Facebook and gain followers right from the very first day and he/she will not require any comprehensive technical knowledge just to know how to create an Ad and who he/she is going to target, it’s that easy. However, gaining followers for the LinkedIn Company Page used to be a really difficult process.
The options that were available to increase LinkedIn Company Page Followers were either organically like asking your employees to follow the company page and maybe also to share some of it’s content with their connections in order to raise brand awareness. Another way is maybe to ask your connections and people you know to follow your company and also to post engaging content consistently to build awareness and share this content with your network so they can know more about your company and hopefully follow it. These methods are still required but consumes a lot of time and energy.
LinkedIn also provided paid ads like Sponsored Content Ads that allow you to add a “Follow” button so that your target audience can follow your page, however it may not generate enough followers since the main objective of the Ad is engagement, generating traffic to a landing page, or lead generation but not increasing followers. Think of it more like a Facebook Promoted Post with a Follow Button, you get what I mean! That’s why increasing followers on LinkedIn Company Page used to be difficult and time consuming but not anymore!
Now Increase Followers on your LinkedIn Company Page with Follower Ads
Now LinkedIn Dynamic Ads provides you with the option to expand your audience and acquire more followers for your LinkedIn Company or Showcase Page, and grow your influence when they see and engage with the organic content you share on LinkedIn. An example of a Dynamic Followers Ad is as shown below and note that Dynamic Ads will appear to your target audience only on desktop.
Actually, what makes the Dynamic Followers Ad the easiest type of Ad to launch on LinkedIn is that there are pre-built templates to choose from. That means that you don’t even need to upload an image or write a text, it’s all laid out for you by LinkedIn so how awesome is that!
As you can see in the Followers Ad Setup, you can write a description and a headline yourself or better you can choose from pre-built templates as shown below and the logo of your company is extracted automatically from your page. So basically it’s LinkedIn handling it all for you!
Drive Traffic and Generate Leads with Spotlight and Content Dynamic Ads
In addition to the Followers Ads, there are two other formats for Dynamic Ads which are the Spotlight Ads and the Content Ads. Spotlight Dynamic Ads drive traffic to your website or landing page by featuring your product, service, event, newsletter, and more with a clear call-to-action for your target audience. The Spotlight Ad is available in the Campaign Manager through self-service.
The Content Ads generate leads when members download your content, and either download your leads directly in Campaign Manager or send them to your marketing automation tool or CRM. However, the Content Ads aren’t currently available in the Campaign Manager and in order to start using them you’ll have to contact LinkedIn Sales through this link.
Conclusion
Now you can experience the benefits of LinkedIn Dynamic Ads directly in your Campaign Manager. Whether your objective is to increase followers, drive traffic, or generate lead you should give the Dynamic Ads a go and A/B test different Ad types so you can optimize the performance of your campaigns.
I hope you guys have enjoyed it and if you have any questions, please fell free to to comment below or message me directly. Have a nice day!
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