Si MorrisoninJoining the DotsThe most important document in Business.The Creative Brief is essential for the wellbeing of the company and its people. The enjoyed-by-all benefits of a design-led business are…Feb 5, 2020Feb 5, 2020
Si MorrisonThe two essential acronyms that every copywriter should knowOr any person who wants to write great sales copyJul 13, 2018Jul 13, 2018
Si MorrisonAre you coming in loud and clear?“There is a voice that doesn’t use words. Listen.” — RumiOct 6, 2017Oct 6, 2017
Si MorrisoninJoining the DotsWalking in someone else’s shoesAn effective experience starts with a proper understanding of your audience. It’s not only knowing who they are, but you want to get under…Aug 3, 2016Aug 3, 2016
Si MorrisoninJoining the DotsHarnessing the power of personalityNot all business wish to grow beyond their current size. If you are a freelancer without any staff it is perfectly natural to have a desire…Aug 1, 2016Aug 1, 2016
Si MorrisoninJoining the DotsDifferentials to avoidSome ways of differentiating your business are best steered clear of. The dangers of making price comparisons as differentials have already…Jul 27, 2016Jul 27, 2016
Si MorrisoninJoining the DotsBrand this, brand that? But what does it all mean?What is your brand saying about you? And is it saying the right things? Branding is of key importance particularly in a competitive…Jul 14, 2016Jul 14, 2016
Si MorrisoninJoining the DotsBranding for smALL businessesThis term can seem a bit grown up, especially for small business owners who often use it incorrectly (then again in my experience this…Jul 14, 2016Jul 14, 2016
Si MorrisoninJoining the DotsThe price and cost of cheap logo designNow and again I have the conversation with a prospective client that goes a little something like this, “… I can get a logo designed on the…Jul 14, 2016Jul 14, 2016
Si MorrisoninJoining the DotsThe holy trinity of effective logo designSome things in life just naturally go together to enhance the experience or to make it easier to understand a specific message. For…Jul 14, 2016Jul 14, 2016