So you’re ready to reach new audiences and expand your customer base, and you’re convinced of the benefits of partnership marketing. But how do you find the right partner?

The first step to finding a brand to partner with is finding yourself: What is your brand? What are your relative…


If you’re familiar with the Brooklyn-based electric toothbrush company Quip, it’s very possibly because of its partnership with Target. The retail giant has marketing partnerships with a number of direct-to-consumer companies that sell their products in-store, but Quip’s is a bit different. All Target stores as well as Target.com …


Technology’s constant evolution means that today’s effective digital marketing strategies will soon be obsolete. As consumers’ interaction with technology changes, the digital marketing world is on the cusp of yet another significant shift, and brands that don’t adjust their tactics will no longer see profitable results. …


You have likely seen examples of incredibly successful marketing partnerships. As a result, you may now be interested in partnership marketing, understanding its myriad benefits. And no wonder: It’s an incredibly powerful and cost-effective way to reach new audiences.

Just because it’s a great strategy doesn’t mean partnership marketing will…


If you’re wondering whether partnership marketing will work for you, the answer is a resounding yes. Provided, that is, you find a good partner and structure the right kind of partnership. …


Removing a brand label may be a risky move, but PepsiCo’s Mountain Dew made the calculated decision to do it for a partnership with HBO that in the run-up to Game of Thrones final season premiere. The soda company created what appears to be a plain, white can — but…


DojoMojo has always strived to keep brands using DojoMojo safe from spam and fraudulent activity.

Over the last year, we’ve taken active initiatives such as implementing bot-prevention protections and applying email filtering to campaigns. …


With the rising competitive nature of brand marketing, it can be challenging to break into new audiences and grow your customer base. With the many customizable types of partnership marketing, your business can benefit from strategic partnerships whether you’re a big corporation or a small startup. However, the true magic…


Find a way to customize your strategy based on your brand’s needs.

Partnership marketing can take on many shapes. Through a spectrum of different types of partnership marketing, any brand — whether they be small or large — can customize their strategy to connect with other brands and simultaneously grow their own audience. …


Join forces with other brands to help you grow yours

You’ve done it! You’ve managed to create a solid, organic customer base for your company.

They’ve stayed with you through thick and thin, and you and your customer base have become the perfect pair. It’s worth a pat on the back. …

DojoMojo

Partnership Marketing Ninja. Find me at the Dojo.

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