To your people. To your customers. And, to your profits.
We need to know why it matters. Why we are working so hard.
Communication of values and the mission is one of the key elements in bringing a team together and getting rid of that feeling of wasting your time, which is one of the biggest stressors at work.
But your purpose has to be communicated well.
The great businesses, the great brands, are made great by the fact they have a deep, relentless, burning desire to make some change happen. Purpose driven companies have a strength of connection with their customers that others simply don’t enjoy.
Why have customers when you can have fans?
The biggest asset you have in your company is a clear understanding of what you want to change, and why. People don’t just love Patagonia because of the outdoor clothes they make, but because they are doing everything they can to look after this precious planet of ours.
Purpose is a powerful business tool. Both for the business you want to grow and the change you want to make. Purpose allows you to know why it matters, why your time on this crazy thing isn’t wasted. Which reduces stress.
Working hard for something we don’t care about is called stress. Working hard for something we love is called passion.
Who’s already figured this out?
Blake Mycoskie (Founder and Chief Shoe Giver of Toms Shoes)
Came up with the ‘One for One’ way of doing business and provides shoes, sight, water, and safer birth services to people in need.
Belief: Improve lives and fulfil promises around the world.
Neil Blumenthal (Co-Founder and Co-CEO of Warby Parker)
Established carbon-neutral production and distribution lines, as well as a business model that distributes a pair of glasses to the developing world for each pair that they sell.
Belief: Build a business that does good in the world.
Elon Musk (Co-Founder, CEO, and product architect of Tesla Motors; Founder, CEO and CTO of SpaceX)
Created a company that is accelerating the world’s transition to sustainable transport.
Belief: Save mankind.
This is the fifth post in an eight-week series of articles all about stress and how to make it work for you and your business. Within the next few posts, we’ll be bringing you stories straight from the business owners managing to beat stress in the workplace.
The next article will be published on Tuesday the 2nd of August. We’ll see you there.
The Do Lectures is holding a one-day event called ‘Do Stress’. It will deliver insights, future strategies, and will examine the zeitgiest for ‘human based companies’ and how ‘work’ is going to change. And what that means for your business?
There will be 10 talks from entrepreneurs, thought-leaders, change-makers and visionaries. As Dan Pink reminds us all: “Talented people need organisations less than organisations need talented people”.
That is why smart companies are creating human cultures, not corporate ones in order to thrive. How you stay ahead in the future is not the same as what kept you ahead in the past.
It answers the question of who leads the way in look after their people, what are they doing, why is it working? How does culture help your business? How does your purpose? How does the design of your office? Even, how you sit at a computer?
How does a human culture prevent burn out? How does it help you win the talent war? And how, just as importantly, does it help you retain your people too. What perks are the most important?
The good news is companies who look after their people are also the best businesses over the long term. Human based companies are the future. So how do you become one? Our one day event is designed to give you the answers.
The One Day Event — Do Stress
For more information, or to register your interest, head over to our website.
If you haven’t already, check out ‘The Stress Report’, 134 pages. A modern blueprint for a better way of working and living. £12. Out now.
Other Articles You May Find Of Interest re Stress?
If you find what we are sharing of interest, please follow us on ‘Medium’ so you don’t miss a post.