“Fixing problems means first of all understanding them — and since the whole purpose of the things we do is to fix problems in the outside world, problems involving people, that means that understanding people and the ways in which they will interact with your system is fundamental to every step of building a system.”
…s of people are able to bond together is because of the shared culture that they have created. This culture is essentially an invisible presence that contains knowledge about what a particular group values, how they conduct themselves, and where they want to go.
On the one hand, people love consistency. They want to believe that they are consistent — and will often continue historical behavior in order to demonstrate this — and they want consistency in their environments. They want to understand what they’re getting into.