Behind the SurveyMonkey IPO: Four Market Intelligence Insights about the SaaS Survey Specialist

Upcoming IPO for SurveyMonkey

It was recently reported that the parent company of SurveyMonkey the cloud-based, SaaS platform for conducting and collating surveys, had begun the process of registering for an initial public offering. This is the perfect opportunity to derive some insights about the company and try to illuminate the potential of this IPO.

US Traffic is Flat

The US is still the biggest source of traffic to surveymonkey.com accounting for 44% of all desktop traffic to the site. In the last 18 months, traffic from the US has remained mostly flat with some fluctuations.

Outside the US, Traffic is Up

Despite traffic having plateaued in the US, SurveyMonkey is growing in other countries. In January to May 2018 traffic to surveymonkey.com from Brazil was 60% higher than for the same period in 2017. In Canada and the UK the increase was 17% and 20% respectively.

Brand Strength

SurveyMonkey has established itself as the leader in its field and may be the best known cloud-based survey platform in the US. This can be seen by the rise in direct traffic to the site which by May 2018 had risen to over 60% of the desktop traffic to the site. With minimal investment in paid traffic, it looks like the site has a sustainable source of users and is well placed to maintain its hold on the market.

Competitive Environment

The nearest competitor to surveymonkey.com as an online survey platform is qualtrics.com. While the volume of traffic to qualtrics.com has been getting closer to surveymonkey.com with each month, surveymonkey.com is ahead on all engagement metrics suggesting that the company has a firm handle on the customer experience visitors to the site receive.

This article was first published on SimilarWeb’s blog.