How Literature &Digital Marketing Meet
Many say that taking up an Arts program will get you nowhere in the world; more so that taking up Literature will only get you as far as becoming a writer or a college professor. With the current change of tides in marketing, things are turning around for the art and humanities.
As a fresh graduate, there are endless possibilities I could dive into. Unlike my colleagues who sought out the academe, I relished in the thought of being in a corporate job in one of those high-rise buildings in the CBD. But being a Literature graduate with a corporate vision lessened the possibilities. Recruiters are always looking for someone with more experience in business or communication. The thought of having a literature major in a corporate business might have left them rolling their eyes.
It was a difficult hurdle but I was determined to get through that judgment and show them how knowledge in the humanities can excel in the business world. Fortunately, a web design and digital company hired me as their content writer. It was a different kind of writing from what I’m used to, but it was writing nonetheless.
I was introduced to the world of digital marketing; like a kid taking her first steps towards the waves that reached the sand. It was a cold and new feeling, but refreshing and exciting each step I take further. My seniors are continuously teaching me about digital marketing, from content marketing to search engine optimization, and how vital it is to have someone express their ideas into words and weave them perfectly into a net to catch the client’s attention.
Marketing was defined as the promoting, selling, communicating, and delivering something of value to the consumer. While literature is the creation of sentences from dusty ideas that the become pearls of art and hard work. They look like two totally different poles, but as I do my work I clearly see a striking resemblance. It all lies in the production and communication of something valuable to become more valued than it already was.
Majoring in the humanities has made me contemplate on human’s needs and wants; their desires and distaste; and everything possible that regards to the man’s understanding. We’ve analyzed people so much that we’ve become more human ourselves: able to read, write, and speak analytically to entrance a person with words. We understand what appeals to humans the most, more than marketers who think they know what’s best for the population.
Marketing isn’t about selling anymore, it’s about telling stories that move and change people enough to buy your product or avail your service. It’s not anymore about the physical product but about the experience, your business gives people upon availing. And you know much literature values the lived experience — we’ve been putting life into words since the creation man.
What I’m really trying to say is that marketing has evolved in a humanistic way that focuses on something more than just the buying and selling of products. The audience has become bigger and wiser, more knowing than to buy old tricks of the trade with excessive buzz words in advertisements.
In the same way, this change is how Literature and arts majors can stand out; by expressing thoughts, no matter how mundane or eccentric, into the only way they know how: through creativity. By creating small ripples on water and send them crossing oceans for everyone to reach, understand, and do the same.
Digital marketing is now a way of story-telling, making it more interesting for the consumer to experience the product. With this development, who says being in the arts was a mistake?
See how I’ve managed to understand digital marketing, visit www.innov8tivedd.com and check out what I’ve been up to! I’ve been learning about web design and development, corporate branding, and digital marketing and writing them in our blog! I’m mainly focused on our premium service of SEO and social media management for major social media sites!
Follow me as I take swimming lessons to swim the digital marketing ocean and bring treasures to the land.