On-demand audio (aka streaming) is up 76% from 2016 to 2017. And there are even people out there like Gary Vaynerchuck who believe Alexa, Google Home & Co. are just the tip of the iceberg.

This sounds like a good reason to start with producing audio content right now. But some of you might not find the time to sit in front of a mic and talk to your audience. That’s where Deep Learning gets into the play. Amazon has released a new text-to-speech service some time ago and it offers near-to-realistic human speech. To my mind this technology will become a lot better in the next months and years. …


Do you know the message boards of the late 90s and early 00s? There were plenty of them. Mostly of them have specialized in various topics such as Microsoft Windows, sports, dogs, cats, weather forecasts or model railroads. What happened to them? Obviously, they have vanished into thin air. Why? Facebook Groups are hottest sh** in 2017.

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Facebook Groups

Facebook has enhanced the features of Facebook Groups constantly since they have discovered the demand of new possibilities to discuss everything online. In 2017, you can find literally a group for everything. Be it vegans discussing their daily meals or dachshund fan groups posting photos of their puppies. …


Are you struggling with your inbox? Your folder is full of unread and read but forgotten emails? You’re forgetting tasks or answers more often recently? I might have the key to a zero-inbox for you! I’m using a system of four folders + the actual inbox to stay at the top of the e-mail game.

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The outlined folder system may not work for everyone, but it’s a good starting point. You can adapt it easily to your own needs and add additional folders if you need to. However, don’t build a system you can’t manage. Keep it simple!


You are asking yourself why your stories are not getting the attention they earned? Your bounce rate is extremely high? Your visiting times are desperately low? Maybe your content sucks!

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One Word of Advice

Ever wondered why everybody in your social filter bubble likes cat pictures, funny but meaningless YouTube clips and sad stories?

The answer is simple: All these stories go viral because they are emotional.

And that’s why your content sucks and why nobody reads your stories. Because your content lacks of emotions. The stories you are telling don’t mean anything to your readers because they are emotionally cold, actually icecold.

3 Easy Steps

I don’t want to bother you with a long how-to or an introduction into successful (digital) storytelling. If you want to go deep, get Simon Sinek’s book “Start with Why”. …


The Pareto principle is very common in the business world. It states that, 80% of the effects come from 20% of the causes. It is named after the Italian economist Vilfredo Pareto, who discovered this connection in different areas of life. This 80/20-rule of thumb is well studied and for some natural phenomena empirically proven. In the context of business, it is applied to profits, revenue, sales, problems and much more.

Nevertheless, I’ve a serious problem with that 80/20-rule.

Excuse for laziness

Open any self-optimization or self-help book and I guarantee that you will find in at least 80% of them the 80/20-rule. …


Big Data is said to have the potential to transform whole industries and improve nearly every corner of any company. It’s traded like a magic cure for the problems of the digital age. Besides the doubtful value of Big Data, it can be used to understand the customer’s needs better and consequently tell better stories.

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Knowledge is Power

Everybody knows the dictum “Knowledge is power” — but isn’t it rather about applying knowledge than the knowledge itself? What is the value of knowledge if it is not used? Too much knowledge can even prevent us from seeing things as they are.

We are living in a smart world with a incredible amount of data (not knowledge). However, it is time to use that data wisely. The chances of Big Data are many and varied, such as better controlling and management, real time analysis or mass individualization. …

About

Dominik Berger

#Explore. #Experience. #Enhance. / Digital Marketing Consultant & Strategist

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