The Paradox of Failing Up

Nikki Wheeler
3 min readApr 22, 2024

Are Setbacks Stepping Stones to Success?

Photo by Ian Kim on Unsplash

Last Friday, I found myself engaged in a profound conversation with a seasoned corporate executive about communications, during which the topic shifted to “failing up.” This conversation prompted me to ponder: In a world where success often seems synonymous with flawless execution and unwavering perfection, can failure truly be a catalyst for advancement? Upon closer examination, it becomes clear that failure, far from being a stumbling block, can indeed serve as a springboard to greater heights.

At its essence, the concept of failing up challenges our ingrained notions of success and failure. Rather than seeing setbacks as insurmountable barriers, advocates of this philosophy view them as invaluable learning opportunities. Every misstep, every setback, becomes a stepping stone on the path to mastery. As Thomas Edison famously said, “I have not failed. I’ve just found 10,000 ways that won’t work.” However, it’s essential to acknowledge that not everyone has the same freedom to embrace failure and its lessons.

Consider the case of Emily, a young entrepreneur whose initial venture ended in spectacular failure. Crushed by disappointment and self-doubt, she faced a critical juncture. Instead of succumbing to despair, Emily chose to view her failure as a teacher, not a tormentor. Armed…

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Nikki Wheeler

Dynamic communications professional with a passion for travel, a penchant for adventure and a never-ending sense of wonder. Author of See. Spot. Run.