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Redefining Success: Building a Startup in the 21st Century.

Why did we change our company status to become a B Corp?

Dom Jackman
Oct 12, 2015 · 4 min read

Six years ago, my co-founder Rob and I left our corporate jobs to do something different with our careers.

For us, ‘different’ meant many things: it was about doing work that helped us fulfil our potential — work that would allow us to look back and say we hadn’t wasted our time on earth working for a cause we didn’t believe in.

So we built Escape the City as a community for all those frustrated and ambitious professionals who want to build careers on their own terms.

We vowed that if the organisation ever grew beyond the two of us we’d make sure it mirrored our ‘do something different’ philosophy. This would include doing things differently everywhere in the organisation — from the people we hired to the products we offered.

“Doing something different” was our definition of success.

There’s a lot that comes with that. When money is the only thing that matters, bad habits — short-termism, a preference for hyper-efficiency over individual human experience, blindness to environmental concerns — are all too easy to fall into. For the founders, these kinds of pressures can lead you to lose sight of the reasons you started the business.

Are we building the business we wanted to create?

It was time to re-evaluate. For Rob and I, this meant it was time to re-incorporate. In September, the B Corp movement launched in the UK. Certified B Corporations are leading a global movement to redefine success in business. There is now a formal framework for how a different definition of success can be measured, monitored and certified.

We are incredibly proud, relieved and excited to announce that Escape the City has become one of 62 founding Certified B Corps in the United Kingdom.

We now have a triple bottom line…

  1. A material positive impact on society
  2. …and on the environment.

We are now required to meet higher standards across our social and environmental practices, offer greater transparency, and heighten our legal accountability. Put simply, being a B Corp is like having a Fair Trade certification — but for a whole business, not just a bag of coffee.

The result?

We and the 61 other founding UK B Corporations have been given a template to run our businesses for the benefit of more than ourselves and our shareholders.

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Escape the City joins the likes of Ben & Jerry’s and Patagonia as B Certified

What does becoming a B Corp mean for us and our community?

Our promise to our community…

Our promise to our team…

Our promise to our crowdfunding investors…

We believe that B Corp is the future of business.
And we are thrilled to be part of it.

Find out more about B Corps and how to become one:

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