Cold email outreach for digital services done right to bring in customers
Many people are worried about sending cold emails and reaching out to potential business owners. The main concerns are that their email will get blacklisted, they will get sued, or their business will get a fine because of their actions. These are all good concerns to have, but they will never happen unless you’re sending millions of emails out every day to lists you’ve never had opt-in to your newsletters.
Sending cold emails isn’t a thing of the past or something negative, and if it were, then companies like UBER would never have been so big lol. Think about it, how often do you get emails from massive corporations and never realize they’re sending out cold emails in an outreach campaign to bring in new customers? They do it all the time, and you shouldn’t be so scared lol.
Don’t pitch in your email
One of the biggest problems is that people are always pitching within the very first email they send out. If you do this, you will see your email land on a blacklist, and it’s difficult to get off of those. Instead, write up a friendly email mentioning who you are and how you could help them. Never go over pricing, don’t pitch to them, and don’t link to all of your services.
Think of your initial email as a way of saying, “Hello, I’m Tommy,” and that’s it. You’ll be going back and forth with people that respond, so there’s no need to pitch in your first email. Plus, it doesn’t look good on your part if you’re trying to get people to sign up right away without asking any questions.
Use simple titles
My absolute favorite title to use is “Quick Question” because it’s short, intriguing, and people tend to click on it often lol. I’ll also use “Quick Question, Tommy” if I have their name, but that can be customized if I do “Quick Question, [firstname].” If I do this, the name will show up automatically, and if there’s no name on file it will stay blank and still put my favorite title in there 📷
Quick but Descriptive messages
Like I mentioned above, you don’t want your initial contact email to be long and drawn out. Keep it short, keep it sweet, and use it as an icebreaker to get to know the person on the other side of the email.
Use a joke if you’d like, a good one is (drum roll) “How much does a polar bear weigh? Enough to break the ice!” and then you go into your email lol. Quickly talk about yourself, mention their website or whatever it is you’re looking to work with, and start the conversation that way. Not many people get approached like this so that you will stand out, and this is a good thing when it comes to sales 📷
Only use one link within your signature
Never talk about a website and link to it, you can always leave a plain URL that isn’t linked, but you still don’t want to do that too often. Instead, link to your homepage or contact page within your email signature, so you don’t look like you’re spamming the person on the other end.
If you come off as spammy, the recipient will click “Spam,” and that means you’re hurting your sending rates over time. The more people you get to engage with your email outreach, the quicker your email will warm up, and the more inboxes you will hit 📷
Set up email sequences to pull them back in
On average, it takes around five or six emails before someone turns into a paying customer. This means you shouldn’t look to convert them on the initial email, the response email, or any other email until after the 6th one that gets sent out. Will you convert people into paying customers before the 6th email? SURE! But you shouldn’t expect it because it doesn’t happen too often.
I have a six email sequence set up for my cold email campaigns, and I see people starting conversations after the 4th or 5th email they get from me. I will then start up a conversation with then, and they tend to become a paying customer after a few emails back and forth. This means they will convert on the 7th or 8th email and I’m ok with that 📷
Final Thoughts,
Email marketing gets a bad rap because of all the people out there spamming millions of emails each day and killing people’s trust in the system. If you want to get into email marketing, then you should be genuine, and people on the receiving end will trust you more. I did a smaller cold email outreach campaign this month, and I’m up to 20,000+ emails outgoing. I will ramp that up to 100,000+ next month, but I want to be sure my email is warmed up, and I won’t trigger any red flags. Within those 20,000 emails, I’ve had plenty of unsubscribes and angry people, but I’ve also had the ones respond to me saying, “I need help with my website. How much do you charge?” and that’s why I will continue to do this. I’ve signed four clients this month out of the 20,000+ emails that have gone out, and that means my system is very profitable and you could be doing the same thing if you take your time 📷
Thanks for reading 📷
Email marketing has serious potential to bring in customers if done right
Just recently, I started to get back into Email Marketing and remembered how powerful it could be if done right. You can get your email in front of thousands of new people each day and hopefully turn them into customers if you’re targeting is spot on. You don’t have to be perfect at email marketing, but you do have to follow some pretty basic guidelines like not spamming, not using trigger words, not using a bunch of links within your emails, and not deceiving people into opening and clicking when they do.
Email marketing is powerful when done right but terrifying when done wrong because you can burn your domain in a single blast of your newsletter. If you’ve been building your list for months and haven’t sent a single email out, you might as well delete the first 70% of your list because they probably don’t remember signing up for your newsletter. These people had intentions of hearing from you, but they get so many emails that they’ve likely forgotten about your website and will spam your emails as soon as they come in.
Below are a few things to think about when you decide you want to jump into email marketing to pull in customers and make some additional sales.
Personalize Emails When Possible
If you can, you should be personalizing your emails as much as possible because this will increase your open rates dramatically. Saying, “Hello, Jack. I have a question” will get opened far more often than an email titled, “Hey there, I have a question,” and that’s solely because it’s personalized.
This isn’t a difficult thing to do if you’re manually creating each email that is being sent. You simply do some research, figure out the recipients’ names, and send them an email with their name in the title then thank them at the end of the body of the email. If you’re using software to send out emails, you can use {firstname} or {name} to add the users’ name to the email and it will send accordingly.
It doesn’t matter if you’re sending cold emails
If you’re sending warm emails, that’s great, but you don’t always have to do this when email marketing. You can get a list of targeted cold emails, these are emails of people that are unaware of who you are, and you can send right to their inbox with pinpoint precision if you do things right.
You’ll definitely need to personalize these if you want to stay out of a spam box because not everyone will be happy to hear from you. You’ll want to route these emails through a domain you’re not using just in case it gets burned and you have to switch it out for a new one. You want to keep your main site out of the spam box, so use a toss away domain, and refer to your website within the emails 📷
Always try sending them to a website
Like I mentioned above, you’ll want to send people to a website of yours and not continue the conversation via email. If you can get them onto your website, you can likely get them to buy something, or you can retarget them with ads on various websites to pull them back onto your own 📷
Keeping a conversation going via email will never go well unless they visit your website from time to time. You can always push them to a support page, or page where you have a dedicated chat system, and be sure to tell them that’s the quickest way to get a response from you. I prefer live chats on my sites using Tawk.to because it goes right to my phone and I can text people back immediately if they have a question 📷
Keep the conversation going
If you’re sending out emails and no one is responding, keep sending until they say no thank you or you’re done with a 6 email sequence. It generally takes 6 emails before someone turns into a customer, so keep sending to their inbox until you get a response lol 📷
I have an email sequence set up with my newsletters that goes out for years because I sat down for a week and wrote out 150+ emails to send to everyone on my list. I set it so one email goes out every Tuesday and that means people have plenty of time to respond throughout the week. Why not send it on Monday? Because people are getting back to work and have a load of emails to sift through from the weekend and I don’t want to be one of those emails that get looked over 📷
Keep the conversation going by funneling them to your website for a live chat, get their phone number so you can call them, and by all means, you should get them away from emailing you and on a different form of conversation so you don’t get lost in their inbox.
Final Thoughts,
Email marketing to make money through your websites isn’t the toughest thing to do but there are a lot of hoops to jump through to stay compliant. You can send “outreach” emails but you can’t really spam everyone because that’s a No-No. Outreach emails are different because you’re talking to the person and know their website, but they can still label you as spam, which is why you need to use a domain you’re not worried about burning. The majority of people I’ve cold emailed don’t respond, some respond with “Unsubscribe me from your list”, and some respond with “How much are you charging?” and that’s where the money starts to flow in 📷
Thanks for reading 📷
7 Step Email Marketing Strategy to pull in More Sales
A lot of people are trying to turn their visitors into paying customers as soon as they land on a page of their website. What you should be trying to do is get them to sign up for your newsletter and convince them over time that you’re the best of the best in your industry, and they will be dumb to not purchase from you.
Email marketing gets a bad name because of all the people out there spamming millions of pointless get rich quick schemes, health programs, iPad giveaways, etc. What you’ll be doing is entirely legal, your subscribers know what’s coming, and they will gladly read your newsletters when they grace the inbox of their email.
Now then, let’s discuss a little more in detail the seven steps to your email marketing strategy that will pull in more sales!
Make it easy for your visitors to sign up
You don’t want your visitors to look around for your newsletter signup form because that will reduce your success rate at getting signups. Instead, put it at the top of your homepage and also have a drop-down show after 10 seconds and also have an exit-intent popup show, so you’re sure to capture as many signups as possible.
Use compelling subject lines to grab a readers attention
After you start to compile your subscribers, you will want to send out what’s called “Onboarding” emails so they know you’re legitimate. You don’t want to spam them with offers right away, instead, welcome them to your community and let them know what to expect over the course of their time within your list.
You will want to use straightforward titles, don’t try to trick them into clicking, and you will notice the people opening your emails are more likely to visit your website than if you were to put “Re:” at the beginning of your email to trick them into opening it lol 📷
Always be compliant with email standards
You can’t add 1,000s of emails to your own list and think you’re going to stick around for long. You will need people to manually sign up on their own if you want to comply with all the standards and ethics that come with email marketing. Send one email a week, maybe two emails a week, but never push it more than that because people could feel like you’re spamming and they will unsubscribe.
Build and nurture your audience over time
You won’t get 1,000s of emails each day when you first start this unless you’re already getting 100,000+ visitors a day. If you’re starting this as soon as your website is launched, you will see a trickle of emails landing in your list, and that is when you begin to nurture them over time.
The longer these people stay subscribed, the easier it is to brand your business, and the more likely they’ll become a paying customer.
Use the best practices to pull in more visitors
If you’re buying cheap traffic, expect inferior results, and that’s all I’ll say about that. Now, if you’re paying for PPC traffic from Bing Ads or Adwords, then you’ll likely be getting much better traffic, and you will see a decent number of signups.
Even if the traffic source costs a little more than the cheap ones flooding the internet right now, you will quickly notice the quality of your visitors is unmatched if you were to pull them from a specific ad on a 3rd party website or if you ran a PPC campaign targeting specific keywords.
Get to the point
Please don’t beat around the bush when it comes to email marketing. We all know that emails are usually pitches to get you to click through and check out a product or service, so explain what the product or service is about and leave a quick link. Let the reader determine if they want to click through and never leave a line that says “CLICK HERE NOW” because it makes you look desperate.
Keep the conversation going, so it doesn’t die
If you can set up an email sequence of at least outgoing emails/newsletters, you’ll notice your subscribers sticking around for along time. You’ll need to add onto those six emails over time, preferably before your first subscriber hits the 6th email, but you can work on those in batches each week and keep them scheduled to go out each week.
Think about it; you can sit down for an entire day and write up 50 great emails for your subscribers. You can then schedule them to go out once every week, and that will fill up almost an entire year lol. When you’re a few weeks away from hitting #50, then you do the whole process again and write 50 more 📷
Final Thoughts,
Email marketing isn’t the toughest thing to do in the world, but it is rather easy and tempting to go to the dark side and start spamming your subscribers. What you’ll want to do is run your list like it’s full of people ready to buy, but they get scared if they get more than two emails a week. If you can stick to one or two newsletters, preferably one, then you’ll nurture your lists over time and they will gladly come back to your website and make a purchase when they’re ready 📷
Thanks for reading 📷
