There are plenty of people within a company who will think about revenue, talk about it, obsess over it. As CEO, your goal is to keep the company and your team focused on an enduring purpose, a clear and compelling strategy, and on serving your customers better than anyone else can.
You’re probably asking the inevitable follow-up question — how do they frame winning, if not through a lens of revenue? How do they motivate people and drive performance, if not through the motivational power of revenue? How do they set company-wide growth goals, if revenue is not one of these goals?