Dongwook Keem

… an app or website, you should care. A little thing like capitalization can actually be a big deal. Capitalization affects readability, comprehension, and usability. It even impacts how people view your brand.

Today, our houses, our cars, and our stuff are no longer the sole signifiers of status. We’re no longer keeping up with the Joneses. Instead, we’re moving towards an experience economy. Sharing vacation pictures, original music, or tweeting about last night’s dinner are basically the same thing as showing off a brand-new Nintendo Entertainment System to your friends. My status amongst my friends skyrocketed that day.