Don KnappinThe B2B Content ExperienceHumanizing B2B Content, in Little and Big WaysSince forever, sales pros have understood the power of personal connection. Listening to people. Sharing stories. Building rapport and…7 min read·Nov 12, 2022----
Don KnappinThe B2B Content ExperienceHow to Create Content Faster Without Losing Your MindAt critical points in the year, B2B marketing teams push hard to create more content. To support major campaigns or upcoming launches…7 min read·Sep 30, 2022----
Don KnappinThe B2B Content ExperienceBuild Trust with Privacy-First Content MarketingBy Kim Celestre, Vice President of Content Marketing, Tendo Communications5 min read·Sep 28, 2022----
Don KnappinThe B2B Content ExperienceThe Power of Purpose in B2B ContentGordon Gekko, of Wall Street infamy, most certainly does not approve. But the rest of us can celebrate a heartening trend: Today, more…6 min read·Aug 27, 2022----
Don KnappinThe B2B Content ExperienceB2B Marketers: Shift to a Content Experience Mindset in 2022By Lindy Roux, Tendo Communications6 min read·Jun 6, 2022----
Don KnappinThe B2B Content Experience3 Reasons Your Digital Transformation Content FailsRaise your hand if you’ve read a sentence like this before: Digital transformation is now a critical imperative and those who do not…4 min read·May 24, 2022----
Don KnappinThe B2B Content ExperienceEngage Your Users with a Visually Immersive Content ExperienceBy Lisa Park, Tendo Communications4 min read·May 20, 2022----
Don KnappinThe B2B Content ExperienceWhy Are More Marketers Investing in Content Audits?By Don Knapp, Tendo Communications5 min read·Apr 25, 2022----
Don KnappinThe B2B Content ExperienceWant to Align Sales and Marketing? Build a Better Customer Journey MapEvery so often, an article in the marketing and sales world catches fire. Back in 2015, Forrester’s Death of a (B2B) Salesman sparked…5 min read·Mar 22, 2022----
Don KnappinThe B2B Content ExperienceContent Collaboration: Get Teams Outside Marketing to Help Create ContentBy Lisa Park, Tendo Communications6 min read·Jan 12, 2022----
