TextExpander Adjustments

Following on from the recent hue and cry about the changes to the TexExpander business model, Smile Software have announced some welcome adjustments moving forward.

  • Previous and current customers now get a lifetime 50% discount off the annual pricing. For individuals, this brings the price down to a more manageable $20 per year — more in line with an regular upgrade price.
  • TextExpander 5 and TextExpander touch 3 will continued to be sold as standalone apps, with the ability to retain either Dropbox or iCloud syncing. There’s nothing on the announcement about future support, but I would imagine these apps are now frozen as far as feature set is concerned, but presumably Smile will continue to support them for future OS releases.

So they’ve listened to customer feedback and, kudos to them, they have acted upon it.

It’s easy to look back in hindsight and suggest that the launch of textExpander 6 and the new web service could have been handled so much better — I’m sure they are painfully aware of that.

There’s an adage that “there’s no such thing as bad publicity” — I don’t think that applies in this case.

TextExpander and Smile have had an enormous amount of bad publicity surrounding this debacle, but I fear that although the adjustments will bring some loyal customers back into the fold, the damage has been done.

The upset has caused a lot of people to re-evaluate their usage of TextExpander and realise that they can do without the full feature set, and have successfully sought out alternative solutions.

Whilst the necessary adjustments are welcome, and probably more than most people would have anticipated, I hope for Smile Software’s sake that they’ve been made early enough to stem the haemorrhaging of TextExpander defectors.

Originally published at My Own Reality.

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