Ever sat through a pitch or presentation and heard an endless list of features? For me, after about 3, I find my mind wandering and my attention span waning.
Sometimes we are sooooo in love with our product that we just can’t stop talking about it. It’s kind of like pictures of kids — when someone asked me about my daughter when she was a newborn I would excitedly pull out my phone and start flipping through picture after picture. After awhile I realized that people might be smiling politely but they were over it. I started showing 1–3 amazing pictures, getting the “Oh she’s amazing!” and moved on to talk about them.
Here’s the harsh truth — Investors don’t care about your baby. Really they don’t. Sorry but it’s true. What they do care about is is your baby cool and will they make lots of money investing in you? Rajil Kapoor, who’s been on both sides of the table says: “ You can talk about some of the cool new features but the first meeting isn’t about going through your product requirements. If it’s part of an executive summary or deck, this is harder but at least a few screenshots of the key experience flow are helpful.”
