“To Market, To Market” — Telling Investors How You’ll Acquire Customers

Let Them Know How You Plan to Grow

Once you have determined your Market Size and your Initial Target Market you have to figure out how you will reach your market and acquire customers.

“Go to Market Strategy” is the strategy of penetration your market. What strategies will you use and how much will it cost you to get each customer to use your product — or your “Customer Acquisition Cost” (CAC) using these strategies. Show that you have done your homework, that you are familiar with your market and know the best strategies to get to them at minimum cost. Here are a few tips:

• “Viral” is not a Strategy — By saying “oh our product will go viral” you are basically saying nothing. Videos go viral — some by luck and some by lots of money invested into getting it seen. If you show that you have elements of virality in your product (Incentivizing shares — i.e. share with 10 friends to get a free month) that makes more sense. But there’s a fine balance of not being too pushy when getting users to share
• A Strategy for Every Phase — Obviously you will have…