If I asked you to describe what you are doing to these three separate people, I bet you that the way you told your story would change.

Yet you still stick to your practiced, rehearsed and grammatically correct pitch when getting on the stage.

But consider who you are talking to and what key messages you are trying to get across, what do you want them to rememeber? or even more important, what do you need them to understand?

Figure out who you are talking to, and adapt your narrative to them.

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MVP in context.

So you read the quote and think “oh how stupid they were”, but do you stop to consider what they were shown? did they have the innovative and mental capability of seeing something beyond the probably very primitive contraption in front of them?

This could just as well be a case of presenting a too-new idea to early majority or late majority, and not focusing on innovators or early adopters.

Then again, one can also reflect on who do we actually put in the offices that are tasked to evaluate new ideas? The forward thinkers or the conservatives?

Timing to the right market is key, not just “time to market”.

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We often make the mistake of assuming that our customer is aware of the need we are trying to address. And even if they are aware of it, doesn’t mean they have conciously accepted it. Which of course makes the road to actually doing something about it so much longer.

Do you spend time finding out where they are? Does your sales pitch take this into consideration?

Think about it and see how that might affect what you say how in your pitch.

#donniesdaily #sales #entrepreneurship #startups #innovation #itallstartshere #sthlmtech

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“That will never work here.”

“That’s impossible”.

“There’s nothing I can do”.

Really?

Have you truly considered every single possible solution on planet earth (and beyond) and come to the definite conclusion that this totally, physically, eternally impossible?

What makes you the definite expert?

How could you answer instead? What kind of answers open up for more creative thinking?

Comment below!

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Back when I was in the army (yes, spent 10 years as an officer in the Royal Engineers) we knew that any plan will fall apart as soon as it encounters reality.

However, without a plan and overall goal, vision, mission, it is really hard, if not impossible to improvise.

Sure, you can wing it at occasion, make it work, use what you’ve done before, but if you want to keep evolving, moving forward and succeeding, you need a plan and a foundation.

That’s what your plan is, your foundation, your baseline.

With that in place, you can handle almost anything the day throws at you without losing your long term focus, and you learn how to take small deviations in stride.

Plan, it’s the only way to be able to fully improvise.

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No you won’t succeed with everything, most things you try won’t work out for one reason or the other.

But if you are going to spend all of that time, effort and the blood, sweat and tears on it, you might as well spend it on something important.

At least then you can say you tried, that you gave it an honest shot.

What else is there?

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Donnie SC Lygonis

Donnie SC Lygonis

Entrepreneur, thinker, innovator, idea guy, founder.