Donny PerryMaxims of Meaningful CommunicationI recently read the Basecamp Guide to Internal Communication. A 30-point list of details describing how every employee at Basecamp should…Jul 28, 20201Jul 28, 20201
Donny PerryEveryone Else’s Job Is EasyWe often find ourselves asking why the simplest things can’t be done.Jan 24, 2020Jan 24, 2020
Donny PerryTensionsAt the end of 2019 there was an article where Amazon CEO, Jeff Bezos and Microsoft CEO, Satya Nadella both said that they never try to…Jan 17, 2020Jan 17, 2020
Donny PerryWhy “The Customer Is Always Right” is Always StupidThe customer is always right. You’ve heard this before. The statement is over a hundred years old, there are thousands of articles…Jan 7, 2020Jan 7, 2020
Donny PerryHow Wanamaker Sold BicyclesThe first person to approach retail with an innovative savvy was (arguably) John Wanamaker. Wanamaker was born in 1838 in a then-rural…Dec 23, 2019Dec 23, 2019
Donny PerryThe Brilliance of Dr. Pepper’s 10–2–4 MarketingDr. Pepper was invented in Waco, Texas, about 100 miles north of my home in Austin. Because of this proximity, I can purchase a…Dec 16, 2019Dec 16, 2019
Donny PerryBeware of the Law of InstrumentWhat’s your favorite tool? Maybe it’s a pedal wrench? A torque wrench? Maybe it’s a 3-way hex (aka Y-Allen)?Dec 15, 2019Dec 15, 2019
Donny Perry3 Retail Strategies for Black FridayBlack Friday is here! We have already started seeing retailers flood our inboxes and muscling each other out of every available inch and…Nov 25, 2019Nov 25, 2019
Donny PerryArchimedes Took A Bath BeforeIn 287 BC, King Hiero II of Sicily commissioned Archimedes (the smartest man in the world at the time) to determine the contents of a…Nov 8, 2019Nov 8, 2019