
“Because you know that all your eggs aren’t in this one basket, you may feel more confident and comfortable relaxing and letting up and not pushing as hard toward your primary goal since you know things will be OK, you can always go with your back up plan.”
“It’s impossible to imagine a future 10 years from now where a customer comes up and says, ‘Jeff I love Amazon; I just wish the prices were a little higher,’ or ‘I love Amazon; I just wish you’d deliver a little more slowly.’”