I did some work years ago with Polaroid on behalf of one of their US agencies.
Jim Fraser
11

I’d like to think that Transference is a constructive concept, but also a preventative measure.

It must be terrible to be the execs living with the fact they missed such an opportunity. And it was so easily avoidable.

Read this great piece on LinkedIn this morning which I thought showed how individual mindsets help to make great things happen.

On this day in 1962, Ross Perot hit his annual sales quota at IBM. He left the tech giant that year to found EDS, which he sold to GM for $2.4B in 1984. To win his first deal, according to one source, he had to wade through 77 rejections. Talking to Fortune years later, Perot described the frustration that pushed him to leave the board of General Motors: “I come from an environment where if you see a snake, you kill it. At GM, if you see a snake, the first thing you do is hire a snake consultant. Then you get a committee on snakes and discuss it for a couple of years.”

The GM committee based approach to governance is even more dangerous in these agile days where you can take a product or service to market in hours and disrupt whole industries overnight.

Transference is insurance against that happening.

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