
Getting started with crypto investing sounds simple: buy some currencies, hold them until they go up and then sell them for a profit. Easy, right?
Well, not really.
There are still significant hurdles that prevent the average consumer from becoming a crypto investor.
❌ Too much tech jargon
Blockchain, tokens, ICOs, distributed ledger, private keys … I don’t even know where to start?! The complex technical nature of crypto makes the space immensely intimidating for both beginners and experienced investors.
❌ Complicated processes
Building a diversified crypto portfolio can take over 12 steps: Sign up to multiple exchanges, pass ID verification processes, transfer currencies from one wallet to another, pay high transaction fees, navigate confusing interfaces and handle asset storage.
❌ What should I actually buy?
Let’s face it: Even if you master the jargon and the processes, you still don’t know what to buy. Binance for example, a large Asian exchange, has 380 coins. Many coins are significantly higher investment risk or may be outright scams. Figuring out which coins are worth investing in and which aren’t requires sophisticated technical analysis.

At Donut 🍩, our goal is to solve these problems by simplifying crypto investing so that everyone can become an investor.
Our team utilises years of investment experience and techniques used at top hedge funds and private equity funds to carefully vet the top 1% of exchange traded tokens. We curate these into our so-called Crypto Collections based on different themes.

Crypto Collections are sets of diversified crypto assets that have been carefully selected by our investment experts. Each collection is build around a specific theme or topic.
All collections and their assets are described in simple terms, so users can cut through the complicated crypto jargon and more easily understand what they are investing in.
Our portfolio builder tool helps users to create a portfolio of crypto collections that is tailored to their risk profile and investment goals by answering a few simple questions. More experienced investors can also manually pick the collections that best reflect their interests and values.

At the start, we will offer three different collections:
The Classics consist of the least volatile coins in the industry and the most actively traded cryptocurrencies by volume (Bitcoin, Ethereum, Litecoin and Bitcoin Cash). These are the cornerstones of the crypto ecosystem and an ideal collection for first-time investors.
The Challengers are a collection of promising emerging cryptocurrencies (Z-Cash, Stellar Lumens) and platform tokens (EOS, Cardano, IOTA). Assets were vetted based on underlying correlation to Bitcoin, customer demand (e.g. growing developer base), our code review and liquidity on top exchanges.
The Trailblazers are a collection of the the highest development potential tokens, built on the Ethereum blockchain. We vet the teams, technology, developer and community activity along with underlying correlations to Ethereum.

We will soon add more collections to the platform around topics such as privacy, gaming, eco-friendliness and more.

To make crypto investing even more effortless, Donut users can not only do one-off investments but also choose between recurring buys (weekly, monthly) and a round up feature that automatically turns spare change from credit and debit card purchases into crypto.

✅ No complicated jargon
Instead: Simple, easy to understand Collections of different assets so users actually understand what they are buying.
✅ No complex processes
Instead: A well-designed one-stop shop to get started with crypto investing. No need to worry about wallets, addresses and keys. We use security technology used by leading banks and custody partners to give you peace of mind over your assets.
✅ No scams
Instead: Only diligenced crypto assets, carefully vetted by our investment experts who have years of experience. We are also actively working with leading law firms to become the first crypto investment platform that’s fully regulated.

Get your invite now: 🍩 www.trydonut.com
(or subscribe on our 😺 Product Hunt Upcoming page)

Our team has years of experience working for some of the world’s leading investment firms, banks and tech companies including Graphite Capital, European Capital (now Ares), Rothschild, N26, Accenture and Google.
We are funded and advised by Entrepreneur First — Europe’s leading pre-seed investor backed by Reid Hoffman (founder of LinkedIn), Peter Thiel (founder of Paypal) and some of the world’s best VCs.

